Debbie's Insights on Social Media

GONE FISHIN’

Posted in the Category of In the News

I'm sneaking up to the coast of Maine to swim in the icy water (really!) and hang out for a week. So nothing new till after the 4th of July. Seeya. I'm sneaking up to the coast of Maine to swim in the icy water (really!) and hang out for a week. So nothing new till after the 4th of July. Seeya.

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Rick’s Blog Post on 5 Blog Questions

Posted in the Category of Stuff

It’s great to get the exposure in MarketingFix but Rick Bruner misread my recent article, 5 key questions you’ve been dying to ask about business blogs. I didn’t say that blogs would replace e-newsletters. I merely posed the question. My answer was, “It’s too soon to tell” and “probably not.” I also make the point that blogs will cross pollinate with e-newsletters and vice versa.

I’m a fan of MarketingFix, a group blog with insider and

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DARE BUSINESSES TREAD

Posted in the Category of Stuff

Kathleen Goodwin, ceo of iMakeNews, took over the column I launched for ClickZ on E-newsletter Strategies. If I do say so, she's buzzing along nicely as a columnist. Read her cogent argument for why businesses should consider blogging: Weblogs: Dare We Go There? One of her points is that blogs are "unedited." Can a company that's used to speaking in carefully modulated corporate-speak tolerate that? Could be that a new set of best practices Kathleen Goodwin, ceo of iMakeNews, took over the column I launched for ClickZ on E-newsletter Strategies. If I do say so, she's buzzing along nicely as a columnist. Read her cogent argument for why businesses should consider blogging: Weblogs: Dare We Go There? One of her points is that blogs are "unedited." Can a company that's used to speaking in carefully modulated corporate-speak tolerate that? Could be that a new set of best practices for business blogs will evolve. A successful corporate blog may ape the "raw" and "unedited" style of a personal blog. But it will probably be reviewed by a savvy in-house editor who knows what crosses the line and what doesn't.

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TAKE THIS INSTANT SURVEY

Posted in the Category of Writing Tips

When you purchase information online, which format do you prefer? PDFs, audiocassettes, MP3 files? Click here to take an instant survey. You'll see the results instantly. When you purchase information online, which format do you prefer? PDFs, audiocassettes, MP3 files? Click here to take an instant survey. You'll see the results instantly.

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MAP OF THE BLOGOSPHERE

Posted in the Category of Stuff

In case you're wondering... click here to see a graphical depiction of the blogosphere. In other words, a map of the A-list bloggers. And specifically, those whose blogging has an impact on mainstream media. The four points of the compass on this map are: blogging / journalism / conservative / liberal. It was created by Weblog pundit Rob Glaser. Thanks to Rafat Ali of PaidContent.org for this pointer. In case you're wondering... click here to see a graphical depiction of the blogosphere. In other words, a map of the A-list bloggers. And specifically, those whose blogging has an impact on mainstream media. The four points of the compass on this map are: blogging / journalism / conservative / liberal. It was created by Weblog pundit Rob Glaser. Thanks to Rafat Ali of PaidContent.org for this pointer.

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IT’S BACK… BUZZ, THAT IS

Posted in the Category of In the News and Stuff

Last week, the energy and excitement of attendees at the first mainstream blogging conference was palpable. This week the buzz is from the West Coast where @d:tech is playing to a sell-out crowd in San Francisco. Rick Bruner says it's a veritable "who's who" in his quick update for MarketingFix. "Who's here? Just about everyone I've ever met in this industry in the last seven years," he writes. I thought about going but figured wrongly it Last week, the energy and excitement of attendees at the first mainstream blogging conference was palpable. This week the buzz is from the West Coast where @d:tech is playing to a sell-out crowd in San Francisco. Rick Bruner says it's a veritable "who's who" in his quick update for MarketingFix. "Who's here? Just about everyone I've ever met in this industry in the last seven years," he writes. I thought about going but figured wrongly it wouldn't be anything special. What's happening?? It's anybody's guess. But it sure bodes well for the future of online advertising. And for online content that depends on said advertising. Ahem, this includes WordBiz Report.

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WordBiz Report

Debbie Weil's WordBiz Report

The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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