In the 2nd anniversary issue of WordBiz Report I included a note to readers that opined: "Authenticity is key. And by that I mean authentic voice. I often struggle to find just the right tone. When I do, you respond. You even make a purchase. When I lapse into marketing speak, you tend to ignore me. And why not? I don't respond to sales-y copy either." To be candid, I didn't flesh out the topic of authenticity as a full-blown article because I was up against the deadline and ran out of time. Well, along comes WordBiz reader Stan…