REAL VOICE = REAL PERSON
Posted in the Category of Writing Tips
Publishing an e-newsletter on a regular schedule is a heck of a lot of work. Every now and then a subscriber writes in with a comment that makes my day. Here's one from Steve Quartermaine: "Debbie, you are one of the few 'real' people on the net... "
I believe he's referring to authentic voice, the single most important ingredient of an effective e-newsletter (or blog). Everyone who publishes on the Web is "real," of course. They just don't
Publishing an e-newsletter on a regular schedule is a heck of a lot of work. Every now and then a subscriber writes in with a comment that makes my day. Here's one from Steve Quartermaine: "Debbie, you are one of the few 'real' people on the net... " I believe he's referring to authentic voice, the single most important ingredient of an effective e-newsletter (or blog). Everyone who publishes on the Web is "real," of course. They just don't all sound that way. Here's an example - verbatim except I dropped out the names - from an email "sales letter" I received recently. Is this voice credible? "Dear Debbie, This is unreal. When Internet marketing guru told me about this, I was dumbfounded. First, when he told me about the fact that he's a long-time admirer and follower of guru, I wasn't surprised. Considering that guru has…
Have you ever found yourself in another city with a few hours to kill and no deadlines to meet? What better place to steal time than San Francisco. After meeting with WordBiz subscribers for coffee, I wandered up Grant Street into Chinatown. Beautiful sunny day; no agenda; no rush to get back anywhere.
Feeling a bit decadent, I stopped for lunch at 3:30 PM at a little place called Cafe de la Presse (on Grant St. - anyone know it?). Had
I had the pleasure of meeting today for a leisurely coffee in downtown San Francisco with five WordBiz subscribers. Here's who showed up to chat knowledgeably about blogs, e-newsletters, online advertising and the challenges we all face right now in our businesses. Front row (from left): David Riker of 
