SELLING IS… GOOD!
Posted in the Category of Writing Tips
I just published this week's issue of WordBiz Report featuring a lead article on long vs. short sales copy by contributing writer Michel Fortin. As an example of "long copy," I included a pointer to the sales page for my new handbook: Insider Secrets of Profitable E-Newsletters. I promptly received this feedback from Peter Stone, a WordBiz subscriber who happens to be a copywriter... "Long sales copy doesn't just work. It... works to the tune of better than $1.5 trillion dollars a year according to the Direct Marketing Association. I would hope that you would quit apologizing for selling and for having anything to do with selling and just get on with it or get out.…