REAL VOICE = REAL PERSON
Posted in the Category of Writing Tips
Publishing an e-newsletter on a regular schedule is a heck of a lot of work. Every now and then a subscriber writes in with a comment that makes my day. Here's one from Steve Quartermaine: "Debbie, you are one of the few 'real' people on the net... " I believe he's referring to authentic voice, the single most important ingredient of an effective e-newsletter (or blog). Everyone who publishes on the Web is "real," of course. They just don't all sound that way. Here's an example - verbatim except I dropped out the names - from an…