Debbie's Insights on Social Media

FREEBIE DOWNLOAD - WEB METRICS

Posted in the Category of In the News

WebTrends NetIQ has just released their Lessons Learned in Web Analytics in 2003 report. Download the 36-page PDF here. It's mostly a paean to WebTrends as an analytics tool. But you'll find some useful nuggets. Canada's Department of Foreign Affairs & International Trade used the "average view time" statistic to figure out which pages on their site were too long. Then they cut the copy to make for a quicker read. WebTrends NetIQ has just released their Lessons Learned in Web Analytics in 2003 report. Download the 36-page PDF here. It's mostly a paean to WebTrends as an analytics tool. But you'll find some useful nuggets. Canada's Department of Foreign Affairs & International Trade used the "average view time" statistic to figure out which pages on their site were too long. Then they cut the copy to make for a quicker read.

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RALPH F. WILSON GOES OFFLINE

Posted in the Category of Events

ralphwilson_dw.jpgLast week I attended one of small business marketing guru's Ralph F. Wilson's Best Practice Briefings in Washington D.C. Dr. Ralph, as he calls himself, is as wise and warm in person as he is on his mega-content site at www.wilsonweb.com. Boy, is this guy smart. He has the unusual gift of being a techie (he does his own programming) as well as being a gifted copywriter and marketer. Here we are together... ralphwilson_dw.jpgLast week I attended one of small business marketing guru's Ralph F. Wilson's Best Practice Briefings in Washington D.C. Dr. Ralph, as he calls himself, is as wise and warm in person as he is on his mega-content site at www.wilsonweb.com. Boy, is this guy smart. He has the unusual gift of being a techie (he does his own programming) as well as being a gifted copywriter and marketer. Here we are together...

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HOW TO HIRE A MARKETING COPYWRITER

Posted in the Category of Writing Tips

I was intrigued by the following instructions from veteran copywriter Jim Sinkinson of Infocomgroup: "Create a one- or two-page 'copy platform' for one of your products. Include a solid, well-thought-out description of the audience (including the audience's biggest problems and untapped opportunities) and a strong list of product features and corresponding benefits. Ask candidates to write a headline and the first two paragraphs for a I was intrigued by the following instructions from veteran copywriter Jim Sinkinson of Infocomgroup: "Create a one- or two-page 'copy platform' for one of your products. Include a solid, well-thought-out description of the audience (including the audience's biggest problems and untapped opportunities) and a strong list of product features and corresponding benefits. Ask candidates to write a headline and the first two paragraphs for a magazine ad for the product. Assuming you know the difference between good advertising and bad (don't use this method unless you have an advertising pro in on the judging), you should get a good idea pretty quickly. Don't judge whether the head and copy are "correct" (since you may not know that without testing), but rather the creativity and sophistication of the approach."

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EMAIL BEST PRACTICES & DELIVERY TRENDS

Posted in the Category of In the News

It's tough for those of us selling content when vendors release a freebie that's really useful. Follow this link to download EmailLabs' Best Practices and Delivery Trends reports. Yup, gratis. It's tough for those of us selling content when vendors release a freebie that's really useful. Follow this link to download EmailLabs' Best Practices and Delivery Trends reports. Yup, gratis.

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WOULD YOU PAY?

Posted in the Category of Writing Tips

MarketingProfs, a mega-site with info for marketers both online and off, is moving to a premium subscription model. Waddya think? Would you pay for access to "exclusive" content, free teleseminars, their discussion forum - and more? They're calling it inexpensive yet extensive ($199 annual fee). Full disclosure: I occasionally write for MProfs and am a fan of this site. MarketingProfs, a mega-site with info for marketers both online and off, is moving to a premium subscription model. Waddya think? Would you pay for access to "exclusive" content, free teleseminars, their discussion forum - and more? They're calling it inexpensive yet extensive ($199 annual fee). Full disclosure: I occasionally write for MProfs and am a fan of this site.

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RE-BLOGGING

Posted in the Category of Stuff

You've heard about blogging. Now there is "re-blogging." It's a site (er, blog) re-publishing the best (related to art, technology & culture) blog posts from around the Web. Take a look... You've heard about blogging. Now there is "re-blogging." It's a site (er, blog) re-publishing the best (related to art, technology & culture) blog posts from around the Web. Take a look...

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The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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