I'm trying something new... instead of mailing every special offer or product promotion to my entire list of e-newsletter subscribers, I'm starting a new *exclusive* WordBiz Insider list. It's free to join. It gives me a venue to tempt Insiders with special discounts on WordBiz teleseminars, PDF special reports and other products. No pretense that this is a content-filled mailing. It's a PROMOTION. Wanna join? Click here. Course I hope you'll be a regular WordBiz Report subscriber too. Subscribe here if you're not already.

Good article by Linda Kazares in eNewsletter Journal. She says if you re-send an issue of your newsletter to subscribers who haven't opened it you'll get 21.5% additional "reads" (assume she means "opens"). Be sure to use a different subject line, Kazares recommends. Interesting tactic. If you're putting a lot of work into each issue, why not pump up your ROI?