MarketingSherpa is running a contest for best blog on the topics of marketing, advertising, PR or small business. Fun idea. Five sensible criteria: 1. personality; 2. usefulness; 3. writing style; 4. usability & design; 5. would you revisit? Vote here.

Web usability expert Jakob Nielsen offers a great suggestion in a recent issue of his AlertBox. B2B sites ARE different from consumer sites because they must support a longer, more complex buying process. He suggests: create an "Advocacy Kit" to help your information-seeking site visitor convince the Big Boss that yours is the solution. Specifically, give your visitor the tools he or she needs to create a persuasive internal memo or presentation. For example: - short white papers laid out on a Web page (instead of in PDF format) so they can be cut & pasted into a Word doc…