That's Bill Myers' Tip of the Week. He writes, "... if a customer is going to make a purchase, they decide to do so early on in the sales presentation. After that, they are just looking for reasons not to buy." And yet... tests show that looong Web page sales letters are effective. My gut instinct is to side with Bill on this one. Trouble is, that's my gut. It may not be my customer's. Read his article here. Waddya think?