That's the subtext of the WordBiz Blogging Seminar in Washington DC on June 30, 2004. Think blogs are a fad? That they have to be "cool"? Think again... Join me at a half-day seminar and I'll convince you otherwise. A blog may be the perfect communications tool to add to an association, non-profit or content-driven Web site. It can complement an e-newsletter, enable anyone on your staff or team to publish instantly to the Web... AND drive more traffic to your site. Interested? Learn more and register for this $249 event.…