Just stumbled across Worthwhile, a sleek-looking new online magazine "for readers who seek to make a difference while making a living." It's really a group blog by 8 authors who are terrific writers. It reminds me that good blogging is really about good writing. Co-founders are Anita Sharpe and Kevin Salwen, veterans of The Wall Street Journal and winners of a Pulitzer Prize. The other contributors are David Batstone; David Weinberger Just stumbled across Worthwhile, a sleek-looking new online magazine "for readers who seek to make a difference while making a living." It's really a group blog by 8 authors who are terrific writers. It reminds me that good blogging is really about good writing. Co-founders are Anita Sharpe and Kevin Salwen, veterans of The Wall Street Journal and winners of a Pulitzer Prize. The other contributors are David Batstone; David Weinberger (co-author of The Cluetrain Manifesto); Halley Suitt (she's an absolute nut; I've met her and I love her. Halley's personal blog is... well, it can be raunchy); Kate Yandoh; Rebecca Ryan; and Tom Peters (co-author of In Search of Excellence). Oops. I said something not-so-complimentary recently about Tom Peters' home page. Maybe I'll take another look...

I'm a sucker for this kind of resource page. Check out the dozens of well-organized links to marketing resources at MarketingTerms. Caveat: the section on business blogs is a bit sparse and needs to be updated. Thanks to this week's issue of SoftwareCEO e-newsletter for the pointer. I'm a sucker for this kind of resource page. Check out the dozens of well-organized links to marketing resources at MarketingTerms. Caveat: the section on business blogs is a bit sparse and needs to be updated. Thanks to this week's issue of SoftwareCEO e-newsletter for the pointer.

I confess... I was so eager to snatch up [deleted]@gmail.com (sorry, don't want to give it out) I ventured onto ebay about 2 weeks ago, typed in "gmail account" and started bidding. Having never bought anything on ebay it took me a few tries. Oh, goody, I thought; it will only cost $3.00. But I kept losing the auctions. Finally I realized someone was bidding it waaay up at the last minute. So I gulped and bid $21. OK, I'm a little embarrassed. I confess... I was so eager to snatch up [deleted]@gmail.com (sorry, don't want to give it out) I ventured onto ebay about 2 weeks ago, typed in "gmail account" and started bidding. Having never bought anything on ebay it took me a few tries. Oh, goody, I thought; it will only cost $3.00. But I kept losing the auctions. Finally I realized someone was bidding it waaay up at the last minute. So I gulped and bid $21. OK, I'm a little embarrassed. I spent 20 bucks on something that's free? But I really wanted that email address... Eric Eggertson writes from Canada: "People are scrambling to get the best e-mail addresses (most plain-English titles aren’t available). Is that because Google isn’t offering them, or someone has snapped them all up? (Seems like) everyone who had to settle for a Hotmail or Yahoo name that was obscure and full…

In fact, I just published the latest issue of WordBiz Report. You can read it here. Or jump right to the lead article, a case study on why the Air Conditioning Contractors of America's blog is NOT, er, cool... My colleague Nick Usborne has been writing about e-newsletters recently. His articles are right on point about the importance of online newsletters or ezines containing news (as opposed to promotion) and being written in a "personal, In fact, I just published the latest issue of WordBiz Report. You can read it here. Or jump right to the lead article, a case study on why the Air Conditioning Contractors of America's blog is NOT, er, cool... My colleague Nick Usborne has been writing about e-newsletters recently. His articles are right on point about the importance of online newsletters or ezines containing news (as opposed to promotion) and being written in a "personal, genuine way." Write a Real Newsletter and Be Personal in Your Newsletters.

Here's a great FAQ page from FeedBurner as well as links to other resources explaining RSS on CNN, Wired Magazine and Forbes. Here's a great FAQ page from FeedBurner as well as links to other resources explaining RSS on CNN, Wired Magazine and Forbes.

I've been touting the advantages of "subscribing" to blogs via newsreading software. No email is involved so you sidestep the problem of spam filters and undelivered e-newsletters. I use and recommend NewsGator as a newsreader (aka news aggregator) for its simple interface. But the truth is there hasn't been an easy way to figure out how many people are "subscribed" to a blog. Nor exactly who they are. In contrast, you know who signs up for I've been touting the advantages of "subscribing" to blogs via newsreading software. No email is involved so you sidestep the problem of spam filters and undelivered e-newsletters. I use and recommend NewsGator as a newsreader (aka news aggregator) for its simple interface. But the truth is there hasn't been an easy way to figure out how many people are "subscribed" to a blog. Nor exactly who they are. In contrast, you know who signs up for your ezine or e-newsletter because you are collecting email addresses. When you send out an HTML newsletter, most email service vendors offer you detailed reporting on who opened a particular issue, what articles they clicked on, etc. Needless to say, marketers love this. Now comes a new concept from a service called FeedBurner: "daily circulation." It's an approximation of the number of subscribers accessing the news feed from your blog on a…