E-newsletters aren’t dead yet
Posted in the Category of Marketing
In fact, I just published the latest issue of WordBiz Report. You can read it here. Or jump right to the lead article, a case study on why the Air Conditioning Contractors of America's blog is NOT, er, cool...
My colleague Nick Usborne has been writing about e-newsletters recently. His articles are right on point about the importance of online newsletters or ezines containing news (as opposed to promotion) and being written in a "personal, genuine way." Write a Real Newsletter and Be Personal in Your Newsletters.