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Posted in the Category of Marketing

Looking for articles you can reprint in your e-newsletter or ezine? Ezine-Tips has cleverly created an articles archive by inviting writers to submit articles on a range of B2C and B2B topics. You can submit articles free until 9 AM Central Sept. 1, 2004. Browse EzineArticles.com. Looking for articles you can reprint in your e-newsletter or ezine? Ezine-Tips has cleverly created an articles archive by inviting writers to submit articles on a range of B2C and B2B topics. You can submit articles free until 9 AM Central Sept. 1, 2004. Browse EzineArticles.com.

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New BlogPulse blog about biz blogging

Posted in the Category of Stuff

The clever folks over at Intelliseek, creators of BlogPulse, have set up a Webinar blog to complement their Webinars about... you guessed it, blogging. BlogPulse is a very cool tool. It lets you create "trend graphs" showing how often certain phrases or keywords are being used in blogs. Looks like their blog is brand new because I don't see an obvious link to it from Intelliseek's home page. Key advice to business bloggers: if you've got a The clever folks over at Intelliseek, creators of BlogPulse, have set up a Webinar blog to complement their Webinars about... you guessed it, blogging. BlogPulse is a very cool tool. It lets you create "trend graphs" showing how often certain phrases or keywords are being used in blogs. Looks like their blog is brand new because I don't see an obvious link to it from Intelliseek's home page. Key advice to business bloggers: if you've got a blog, flaunt it. I.e. from every page of your site. Make it part of your basic site navigation.

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3 kinds of blogs: product, issue or personality focused

Posted in the Category of Stuff

Useful two-part article on business blogs by Alan Chapell, who writes a blog about consumer privacy issues. Part I talks about 3 types of blogs: product, issue or personality-focused. Part II talks about why transparency is important in business blogging. He mentions 7-Up's Raging Cow blog which was a marketing tactic, pure and simple. I.e. the clever folks (or so they thought) in 7-Up's marketing department set up the blog and populated it Useful two-part article on business blogs by Alan Chapell, who writes a blog about consumer privacy issues. Part I talks about 3 types of blogs: product, issue or personality-focused. Part II talks about why transparency is important in business blogging. He mentions 7-Up's Raging Cow blog which was a marketing tactic, pure and simple. I.e. the clever folks (or so they thought) in 7-Up's marketing department set up the blog and populated it with content to make it look like there was a viral "groundswell" of enthusiasm for this new flavored milk drink. Er, that's a blogging no-no. Credibility is one of the key attributes of an effective business blog.

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Just do it… ask for the order!

Posted in the Category of In the News

Jakob Nielsen is still churning out Alertbox, his e-newsletter on Web usability... after 9 years. This is one of those oldies-but-goodies you should definitely be reading. This week's issue talks about linking directly - and obviously - to related products from informational articles. As Nielsen puts it, "Don't just chummy it up with your customers... explicitly ask them to buy your product." Specific tips on how to do this are in an article I Jakob Nielsen is still churning out Alertbox, his e-newsletter on Web usability... after 9 years. This is one of those oldies-but-goodies you should definitely be reading. This week's issue talks about linking directly - and obviously - to related products from informational articles. As Nielsen puts it, "Don't just chummy it up with your customers... explicitly ask them to buy your product." Specific tips on how to do this are in an article I wrote for WordBiz Report: 5 tips to make your e-newsletter sell. It's based on an interview I did with publicity expert Joan Stewart, aka the Publicity Hound. The secret to selling with content? Equate your product with a problem that your reader/customer has. Then pair a low-key promotion ("Want to learn more?") for that product with an article on the problem.

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10 (mostly B2C) companies that should have blogs

Posted in the Category of Stuff

Fun, useful article in today's MarketingProfs.com by marketing consultant B.L. Ochman. Included in B.L.'s top 10 missed opportunities list: Teva and Tina, the elephant, for whom the company has been designing a line of footwear. (Unfortunately, Tina recently passed away.) Fun, useful article in today's MarketingProfs.com by marketing consultant B.L. Ochman. Included in B.L.'s top 10 missed opportunities list: Teva and Tina, the elephant, for whom the company has been designing a line of footwear. (Unfortunately, Tina recently passed away.)

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Not another acronym; what is SPF?

Posted in the Category of In the News

If you've ever gotten an email "from yourself"... and you realized it was spam, then you'll appreciate why SPF (Sender Policy Framework) and SenderID are the new buzz in anti-spam and email authentication efforts. I do not pretend to be an expert on this topic. But here are some useful links you can follow to learn more: SPF site; article by Anne Mitchell in ClickZ: SPF: It's not just a good idea ; and the DMA's (Direct Marketing Association) If you've ever gotten an email "from yourself"... and you realized it was spam, then you'll appreciate why SPF (Sender Policy Framework) and SenderID are the new buzz in anti-spam and email authentication efforts. I do not pretend to be an expert on this topic. But here are some useful links you can follow to learn more: SPF site; article by Anne Mitchell in ClickZ: SPF: It's not just a good idea ; and the DMA's (Direct Marketing Association) backgrounder on email authentication. Stay tuned for more about what you need to know to both understand and stay in compliance with these new technologies. Oh, and don't go phishing this summer.

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