Just do it… ask for the order!
Posted in the Category of In the News
Jakob Nielsen is still churning out Alertbox, his e-newsletter on Web usability... after 9 years. This is one of those oldies-but-goodies you should definitely be reading. This week's issue talks about linking directly - and obviously - to related products from informational articles. As Nielsen puts it, "Don't just chummy it up with your customers... explicitly ask them to buy your product." Specific tips on how to do this are in an article I wrote for WordBiz Report: 5 tips to make your e-newsletter sell. It's based on an interview I did with publicity expert