The clever folks over at Intelliseek, creators of BlogPulse, have set up a Webinar blog to complement their Webinars about... you guessed it, blogging. BlogPulse is a very cool tool. It lets you create "trend graphs" showing how often certain phrases or keywords are being used in blogs. Looks like their blog is brand new because I don't see an obvious link to it from Intelliseek's home page. Key advice to business bloggers: if you've got a blog, flaunt it. I.e. from every page of your site. Make it part of your basic site navigation.

Useful two-part article on business blogs by Alan Chapell, who writes a blog about consumer privacy issues. Part I talks about 3 types of blogs: product, issue or personality-focused. Part II talks about why transparency is important in business blogging. He mentions 7-Up's Raging Cow blog which was a marketing tactic, pure and simple. I.e. the clever folks (or so they thought) in 7-Up's marketing department set up the blog and populated it with content to make it look like there was a viral "groundswell" of enthusiasm for this new flavored milk drink. Er, that's…