A cameraman & a producer came to my office today to film me "blogging" for a segment on the long-running public television show Nightly Business Report. Yup, I was just typing, moving the cursor around, hitting save & publish. But they seemed to find it awfully exciting. Then we sat down for an interview. I stressed that blogging can be an effective marketing strategy for both large corporations and small companies. It's both an instant publishing tool AND a way to get closer to your customers by speaking to them in a human voice. I'll let you know what day the segment is going to run. It airs on (U.S.) public TV stations in the early evening.

Intriguing new study by Poynter EyeTrack takes an in-depth look at how people see or read Web pages on news sites. Study notes that only 4 or 5 people out of a thousand click on an Internet ad. But up to 82% will click on a text-only ad. You can read the whole study on the EyeTrack III site. Covers home page design, headline & font size, navigation, article layout, etc. Applicable to any content-rich site.