A week or so ago, I asked a handful of A-list bloggers to offer their top DO or DON’T for writing a business blog. I never heard back from Robert Scoble, Microsoft’s most famous blogger, aka Scobleizer. Figured he was too busy to reply to a small fish like WordBiz. Well, he just got back to me. Thanks Robert! Here is his gem of a tip:
He writes: “Our rule here (at Microsoft)? Don’t be stupid. 
I call it be smart. But, it comes down to not pissing off your boss… ”
Continue reading “Straight from Microsoft’s Scobleizer… his rules of the road for corporate bloggers”
I’ve made it a policy not to write about things political in this blog. But this election is too important and, like many Americans, I feel too strongly not to shout out. I’ll say it obliquely… If you have any doubts as to who to vote for on Tuesday, Nov. 2nd… read the thoughtful and utterly persuasive article, The Choice, in the current issue of The New Yorker.
Thursday, October 28th, 2004Filed in Buzz
I ran across this page a while back but just found it again today. Here are dozens of ideas from 37signals to spruce up your Web site, emails and e-commerce strategy before the end of the year online buying splurge (you hope). My favorites: “holidize” your logo” and “holidize” your home page copy. B2C retail oriented but still some good ideas to steal from for B2B sites. In the same vein, I published a mini column in today’s BtoB E-mail Marketer Insight: The end-of-year holidays are just around the corner. Is this good or bad for my e-newsletter? (Scroll down to Ask the Expert.) 37signals publishes a cleverly-titled blog: Signal vs Noise.
Thursday, October 28th, 2004Filed in Buzz
Let’s see… it starts with a B. An interview with the Scobleizer (aka Robert Scoble) perhaps Microsoft’s most famous in-house blogger. (On a Microsoft page, but useful nonetheless.)
From WebProNews: Why Every Site Needs RSS. Includes links to how to create your own RSS feed. Pass on to your techie…
A wrap-up of this week’s B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It’s a downloadable spreadsheet.)
Here are 13 more gems from Sherpa’s B2B Lead Gen Summit held in DC this week. Read the first eight gems here.
#9 Revising or re-launching your site anytime soon? According to Future Now’s Jeff Eisenberg, you should write EVERY WORD of copy for your new site before you design it. Read it over. Prioritize your information, offers, calls to action: #1, #2, #3, etc. Only then should you talk to a designer. Makes sense although difficult to do. It’s so tempting to start with what you think the various categories of your site should be… About Us, What We Do and so on… Ditch those.
Continue reading “The rest of the B2B Lead Generation gems”
Wow… I’m jazzed up after two days at MarketingSherpa’s B2B Lead Gen Summit here in Washington DC. It’s one of those conferences where you can’t take notes fast enough to get down the nuggets you want to remember. Great speakers. I’m gonna share a couple dozen of them with you. If you’re in marketing or sales for technology or complex sales of any kind, these will appeal to you. If you’re interested, the West Coast version of this conference is in San Francisco on Nov. 18 - 19. OK, here goes… #1 is from Sherpa’s Anne Holland. She cites Don Crowther’s search marketing tip: capitalize your URL in your Google AdWords text box. So, www.WordBiz.com, not www.wordbiz.com. Yup, that’s the same Don Crowther who’s presenting BlogWrite with me today at 1:00 PM Eastern…
Continue reading “21 gems from Sherpa’s B2B Lead Gen Summit”
This is really cool. It’s a trick for getting a business blog listed in the search engines. Don Crowther and I will reveal it tomorrow during BlogWrite, our 75-minute teleseminar on how to maximize the results you can get out of a corporate blog while minimizing the time it takes to write. Hey, it’s easier to maintain a lead-generating blog than it is to publish an HTML e-newsletter… really! If you can’t dial in at 1:00 PM Eastern for the live event, you can order the BlogWrite Audio CD & PDF transcript.
That’s according to a survey conducted through WordBiz Report (delivered to 13,000-plus subscribers). In addition, 45% of respondents say they are unsure of what to write about. 18% question if the content needs to be edited or pre-approved. 15% wonder who would be responsible for the content. In response to these concerns - and others - I’m offering a BlogWrite teleseminar on Wednesday October 20, 2004 from 1:00 - 2:15 PM Eastern. Dial in (or order the audio CD) to find out how writing a business blog can be quicker and easier than publishing an e-newsletter…
Continue reading “71% say lack of time is key obstacle to a business blog”
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