Debbie's Insights on Social Media

Straight from Microsoft’s Scobleizer… his rules of the road for corporate bloggers

Posted in the Category of Stuff

A week or so ago, I asked a handful of A-list bloggers to offer their top DO or DON'T for writing a business blog. I never heard back from Robert Scoble, Microsoft's most famous blogger, aka Scobleizer. Figured he was too busy to reply to a small fish like WordBiz. Well, he just got back to me. Thanks Robert! Here is his gem of a tip: He writes: "Our rule here (at Microsoft)? Don't be stupid. grin I call it be smart. But, it comes down to not A week or so ago, I asked a handful of A-list bloggers to offer their top DO or DON'T for writing a business blog. I never heard back from Robert Scoble, Microsoft's most famous blogger, aka Scobleizer. Figured he was too busy to reply to a small fish like WordBiz. Well, he just got back to me. Thanks Robert! Here is his gem of a tip: He writes: "Our rule here (at Microsoft)? Don't be stupid. grin I call it be smart. But, it comes down to not pissing off your boss... " ...and working to make sure you align your weblog with the image that the company is trying to project. The Delta (Airlines) worker who just got fired probably did so because the image she was projecting didn't match the image that Delta was trying to project to…

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4 days until the election

Posted in the Category of In the News

I've made it a policy not to write about things political in this blog. But this election is too important and, like many Americans, I feel too strongly not to shout out. I'll say it obliquely... If you have any doubts as to who to vote for on Tuesday, Nov. 2nd... read the thoughtful and utterly persuasive article, The Choice, in the current issue of The New Yorker. I've made it a policy not to write about things political in this blog. But this election is too important and, like many Americans, I feel too strongly not to shout out. I'll say it obliquely... If you have any doubts as to who to vote for on Tuesday, Nov. 2nd... read the thoughtful and utterly persuasive article, The Choice, in the current issue of The New Yorker.

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58 days till Christmas… holiday ideas for your site from 37signals.com

Posted in the Category of In the News

I ran across this page a while back but just found it again today. Here are dozens of ideas from 37signals to spruce up your Web site, emails and e-commerce strategy before the end of the year online buying splurge (you hope). My favorites: “holidize" your logo” and “holidize" your home page copy. B2C retail oriented but still some good ideas to steal from for B2B sites. In the same vein, I published a mini column in today’s BtoB E-mail

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The Four Letter Word That Can Get People Excited About Your Products

Posted in the Category of Stuff

Let's see... it starts with a B. An interview with the Scobleizer (aka Robert Scoble) perhaps Microsoft's most famous in-house blogger. (On a Microsoft page, but useful nonetheless.) Let's see... it starts with a B. An interview with the Scobleizer (aka Robert Scoble) perhaps Microsoft's most famous in-house blogger. (On a Microsoft page, but useful nonetheless.)

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Useful article on RSS syndication

Posted in the Category of Stuff

From WebProNews: Why Every Site Needs RSS. Includes links to how to create your own RSS feed. Pass on to your techie... From WebProNews: Why Every Site Needs RSS. Includes links to how to create your own RSS feed. Pass on to your techie...

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Why you should never classify leads as “hot”

Posted in the Category of Events

A wrap-up of this week's B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It's a downloadable spreadsheet.) A wrap-up of this week's B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It's a downloadable spreadsheet.)

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WordBiz Report

Debbie Weil's WordBiz Report

The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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