Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

That’s according to a survey conducted through WordBiz Report (delivered to 13,000-plus subscribers). In addition, 45% of respondents say they are unsure of what to write about. 18% question if the content needs to be edited or pre-approved. 15% wonder who would be responsible for the content. In response to these concerns - and others - I’m offering a BlogWrite teleseminar on Wednesday October 20, 2004 from 1:00 - 2:15 PM Eastern. Dial in (or order the audio CD) to find out how writing a business blog can be quicker and easier than publishing an e-newsletter…

and yet equally effective in generating leads and building a relationship with your target audience.

We’ll also cover:

- how you can minimize the time it takes to maintain a blog

- How to handle the editing or pre-approval process your organization might insist on

- How to develop editorial guidelines and a corporate blogging policy

- How to convince a skeptical boss that blogging is effective and can have a measurable ROI

- who in your company or organization should be blogging

- what writing style and “voice” are appropriate for your blog

- defining an audience for your blog from the media and analysts to prospects and current customers

- what topics will most engage your audience

- how you can measure the return on your blogging efforts

- how a blog fits in with - or replaces - an e-newsletter

Again, the details…

BlogWrite Teleseminar (dial in from your desk)
Wednesday October 20, 2004

10:00 - 11:15 AM Pacific
11:00 - 12:15 PM Mountain
12 Noon - 1:15 PM Central
1:00 - 2:15 PM Eastern
6:00 - 7:15 PM London

SPEAKERS
This audio conference is led by Debbie Weil, Publisher, WordBiz Report.

Guest speaker is Don K. Crowther, a former Fortune 500 brand manager who is now an Internet marketing & publicity consultant with clients ranging from startups to the federal government.

TO GET YOUR TICKET
Use this link to reserve your ticket today for $79. Registration is limited to the first 50 who sign up. If you can’t make it Oct. 20th you can order the Audio CD & enhanced PDF transcript. Also handy if you don’t want to take notes during the live event.

To order by phone, call Donna at +1 919.975.1705 Eastern.