Let's see... it starts with a B. An interview with the Scobleizer (aka Robert Scoble) perhaps Microsoft's most famous in-house blogger. (On a Microsoft page, but useful nonetheless.)

From WebProNews: Why Every Site Needs RSS. Includes links to how to create your own RSS feed. Pass on to your techie...

A wrap-up of this week's B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It's a downloadable spreadsheet.)

Here are 13 more gems from Sherpa's B2B Lead Gen Summit held in DC this week. Read the first eight gems here. #9 Revising or re-launching your site anytime soon? According to Future Now's Jeff Eisenberg, you should write EVERY WORD of copy for your new site before you design it. Read it over. Prioritize your information, offers, calls to action: #1, #2, #3, etc. Only then should you talk to a designer. Makes sense although difficult to do. It's so tempting to start with what you think the various categories of your site should be...…