Excerpts From Debbie’s Blog

The Four Letter Word That Can Get People Excited About Your Products

Posted in the Category of Stuff

Let's see... it starts with a B. An interview with the Scobleizer (aka Robert Scoble) perhaps Microsoft's most famous in-house blogger. (On a Microsoft page, but useful nonetheless.)

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Useful article on RSS syndication

Posted in the Category of Stuff

From WebProNews: Why Every Site Needs RSS. Includes links to how to create your own RSS feed. Pass on to your techie...

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Why you should never classify leads as “hot”

Posted in the Category of Events

A wrap-up of this week's B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It's a downloadable spreadsheet.)

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The rest of the B2B Lead Generation gems

Posted in the Category of Events

Here are 13 more gems from Sherpa's B2B Lead Gen Summit held in DC this week. Read the first eight gems here. #9 Revising or re-launching your site anytime soon? According to Future Now's Jeff Eisenberg, you should write EVERY WORD of copy for your new site before you design it. Read it over. Prioritize your information, offers, calls to action: #1, #2, #3, etc. Only then should you talk to a designer. Makes sense although difficult to do. It's so tempting to start with what you think the various categories of your site should be... About Us, What We Do and so on... Ditch those. #10 Check your site for its we-we factor with…

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The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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