I asked a handful of top bloggers for their top Do or Don't for writing a business blog. Here is what Microsoft's Robert Scoble, Seth Godin, Halley Suitt and others told me. No, these folks are not CEOs or CXX execs but they know how to write a blog and they have many thousands of avid readers who follow their every post. Seth (author of Permission Marketing, Purple Cow, etc.) has evolved into a big name brand, partially because of the exposure he's gotten through his blog.

Current issue of WordBiz Report offers a round-up of my observations from Ad-Tech in New York this week. Another good write-up of the Ad-Tech blogging panel from Jeff Jarvis in BuzzMachine. Jeff notes that the 35 million Americans who are reading top-ranked blogs (a number that is up 10% over the prior quarter) are broadband users, college-educated and higher-income. Hmmm... anyone listening? Sounds like a demographic you might want to reach... if you're considering advertising on a blog.