Free download from Seth Godin's intriguing Change This site, a repository of sorts for free manifestos on engaging topics. Go grab it (it's free through Dec. 1, 2004). But be sure you've got enough ink in your printer. The Bootstrapper's Bible: Vol. 1 is a 103-page PDF e-book that he normally sells on Amazon. It's all about how to start a business with no money. What I like: his upfront assertion that bootstrapping is "a state of mind."

I erred when I said that finding your voice was Step 1 to writing a thought leadership blog. It's not. Step 1 is to find your passion... and then blog, er, write about it. I say that from personal experience. And also from studying dozens of other effective business blogs. Doesn't matter whether it's the business of Internet media or trademark law or public relations. You've got to care passionately about what you're writing about. Otherwise you won't be able to motivate yourself to keep writing. And it ain't a thought leadership blog unless 1) you…