Take a look at B2B copywriter Bob Bly’s new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of rebuttal. (Here’s my mine. It ran as a Letter to the Editor in the Nov. 9, 2004 DMNews.) Bob is not defecting to the blogosphere, mind you. At least that’s what he said in an email to me a few moments ago. The point of his blog, he wrote, is to “(discuss) why I believe direct marketing beats any other type of marketing for producing immediate sales results.” It’ll be fun to see how this plays out in the blogosphere. Anyone care to comment?! I’m also posting this entry on BlogWrite for CEOs if it’s easier for you to use the comments function there.
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What readers say
The maelstrom has already begun between Bob and Nick Usborne, also a celebrated copywriter. Poor Bob. He just can’t get a break!
I consider this a signal event, Debbie. Bob’s commonsense, get the cash register ringing approach to marketing combined with his willingness to learn the nuances and benefits of blogging may prove worthwhile to all concerned. Maybe Bob’s “old school” mindset can teach us new media folks something that will benefit our pocketbooks.
This is a win-win situation. Bob’s blog is going to have an enormous audience in no time. And he will bring a new wave of attention — from traditional, offline direct marketers — to the blogosphere.