Yup. After only one week. Bob Bly (he's a highly respected B2B copywriter) emailed me this morning: "Deb, A full week in the blogosphere ... already bored with the whole thing ... tell me again why you like this? How much time per week do you spend writing your blog, checking your blog, and going to and reading other blogs?" Bob, great questions all. And they deserve a considered reply. So here goes...

First, blogging is writing. That's all it is. Good blogging is good writing. It is not copywriting. That is, writing-for-hire whose purpose…

Yup. After only one week. He emailed me this morning: "Deb, A full week in the blogosphere ... already bored with the whole thing ... tell me again why you like this? How much time per week do you spend writing your blog, checking your blog, and going to and reading other blogs?" Bob, great questions all. And they deserve a considered reply. So here goes... First, blogging is writing. That's all it is. Good blogging is good writing. It is not copywriting. That is, writing-for-hire whose purpose is to sell someone else's products or services.…

Dave Pankhurst wisely points out one of the secrets of blogging software... it has a draft function. Here's how to use it: any time you have a "bloggy moment" open up your blogging app, jot down your observation and save it as a draft. Be sure to include the URL for what you plan to link to (another blog post, an article, etc.). Then go back later when you have a bit more time to collect your thoughts. Polish up your post. And hit publish. Aren't there three P's here...  ? Post, Polish, Publish.

These 5 tips are in this week's issue of WordBiz Report. I wrote them with e-newsletters in mind. And they originally appeared in my column for Crain's BtoB E-mail Marketer Insight. But they apply just as well to "what to blog about" this time of year. David Pankhurst picked up on the idea with a blog post titled Top 5 for 2005: What's in Store for Blogging. Hey Dave, don't forget... ... to tell us who you are on your blog. I only know it's you cuz you sent me an email this morning. Have you…