Bob Bly is bored with blogging…
Posted in the Category of General
Yup. After only one week. Bob Bly (he's a highly respected B2B copywriter) emailed me this morning: "Deb, A full week in the blogosphere ... already bored with the whole thing ... tell me again why you like this? How much time per week do you spend writing your blog, checking your blog, and going to and reading other blogs?" Bob, great questions all. And they deserve a considered reply. So here goes...
First, blogging is writing. That's all it is. Good blogging is good writing. It is not copywriting. That is, writing-for-hire whose purpose…