Amazing... if you can, grab a copy of today's New York Times and turn to the spread on pages A25 & A26. You'll see a cool ad placed by the folks behind Mozilla's open-source Firefox browser and paid for by 10,000 adopters of Firefox (aka SFX, "Support Firefox"). You can download the ad as a PDF or order it as a limited-edition print. And the connection with blogging is...

Twofold. 1.) Blogs were largely responsible for spreading the word about this fundraising effort. Ten thousand Mozilla fans rallied in ten days to raise the tens…

Amazing... if you can, grab a copy of today's New York Times and turn to the spread on pages A25 & A26. You'll see a cool ad placed by the folks behind Mozilla's open-source Firefox browser and paid for by 10,000 adopters of Firefox (aka SFX, "Support Firefox"). You can download the ad as a PDF or order it as a limited-edition print. And the connection with blogging is...

Twofold. 1.) Blogs were largely responsible for spreading the word about this fundraising effort. Ten thousand Mozilla fans rallied in ten days to raise the tens…

British communications writer Neville Hobson challenges something I wrote recently. To wit, that "good writing" is an essential part of blogging. Not so, he says. You just need a "voice" and some personality. And then you can "have at it," as they say. I disagree. But perhaps we're talking shades of gray. Yes, you gotta have an interesting voice, a point of view and something to say. But no, you don't need to be a professional writer... a Hemingway or a Proust. And if you had to choose between one or the other writing style to…