Halley Suitt is cool. Period. I loved her presentation this week at BBS 2005 on The Art and Science of Blog Writing. It's a topic I feel passionately about. In fact, the point of this blog is to deconstruct and articulate what effective blog writing is. It's a big topic... I'll keep chipping away.

A key point is the intersection between good blogging and good journalism. Your blog doesn't need to cover current events. Yet  you need to write like a great reporter (use specific examples, tell stories, attribute your sources, etc.) in order to be compelling.…

Came back from Seattle's BBS 2005 and immediately caught a little stomach bug. Ugh. I've been combing through the 20+ pages of typed notes I took. Full of gems. Here's one from Robert Scoble:

"If I blog I'll get fired. If I blog I'll look stupid. It takes too much time... Get over it! Keep at it and eventually someone will do a Google search and discover what you're saying."

Good all-around advice for taking the leap into this new channel of communication. The cool thing about blogging  is that you can't be sure what ripple effect your blog…