Thanks to the those who submitted questions a while back about corporate blogging. And sorry for the delay in publishing answers. Here's a Q & A on corporate blogging:

Leanne of 30 Minute Coach writes:

Q: "Which is more effective? Adding a blog to your current business Web site or converting the entire site to a blog format?"

A: Great question. Blogs are next-generation Web sites. They're a simple and elegant content management tool which makes them an excellent choice for non techies (like me) who want a constantly-updated Web site.

That said, you'll need to find…

Tom Peters has nailed it when it comes to selling his value/expertise with FREE stuff. Poke around his Web site (it's built on blog software) and you'll be amazed at how much content is free. It's awfully clever if you think about it. Peters is making the big bucks through his consulting and speaking gigs. By freely distributing PowerPoint presentations, PDFs and Word docs he's doing cost-free viral marketing. For example: - Download all of Tom Peters' slide presentations (going back to 1999) - Download a 187-page Word doc containing all his blog posts from July, 2004 through…