Great tips from B.L. Ochman. My favorites:

"Write like it counts.
"No matter what your audience size, you ought to write as if your readership consisted of paid subscribers whose subscriptions were perpetually about to expire. There's no need to pander. Compel them to re-subscribe." said Dennis Mahoney on A List Apart.

White space is your friend.
It makes reading from the screen easier. Nothing is harder to read than a solid block of copy on a computer screen."

Related post: Are you writing for the Web when you blog?

With this post I add a new category, "Blogging Business Models." As much to ponder their viability as to note those that have sprung up. Well-known blogger Jason Kottke quit his day job this week (according to Wired and Red Herring) to work full time on his blog, kottke.org. On Tuesday he kicked off his new professional blogger status by soliciting donations from his readers. Today he's got a list several screenloads long of "micropatrons" who have contributed via PayPal. He suggests $30, equivalent to $2.50 a month, but we have no way of knowing what the…