Halley Suitt is one of my favorite blog writers. Read her lovely, lyrical Beginning, Middle, End capturing the essence of her early morning routine at home with her son.

If you're debating whether to launch a spiffy-looking HTML e-newsletter or start a blog... seriously consider the latter.

Here's why: once you have a blog template set up (quite simple to do if you use a hosted service like TypePad) it's the work of 15 minutes to write a short, pithy paragraph and publish it to your snazzy blog site.

In contrast, I maintain that you cannot produce and send a properly formatted HTML newsletter, no matter how short and pithy, in less than two hours.

You MUST check your links, send test copies and otherwise correctly configure your…

This is one of those circular he said, she said posts that I sometimes find annoying. Too much linking between bloggers -- as opposed to comments posted by readers who may not be bloggers -- is what creates the navel-gazing culture of the blogosphere. It gets tiresome. But I couldn't resist... Read Dee Rambeau's post on Myopia in which he refers back to Seth Godin's riff on Stats that cannot be true. The point is that blogging is still new, very new. In fact, (if you do the math) 73 percent of U.S. Internet users are NOT…

Update: Want a longer, PDF version of this Top 7 Tips article with more tips and resources? Click here.

Here's the Russian translation of this article. Cool, huh?!

I contributed this article to the forthcoming Guerrilla Marketing for Job Hunters due out in October, 2005 and co-authored by David Perry with Jay Conrad Levinson. The premise is how to blog your way to a new job but the tips apply equally to writing a blog that effectively markets you or your company. Here are my Top 7 Tips To Write an Effective Blog.

"Think of a…