Excerpts From Debbie’s Blog

Highlights of Blogads 2nd annual survey

Posted in the Category of Measuring ROI and New New Things

30,000 blog readers responded to Blogads's 2nd annual survey so the results are worth paying attention to. Scroll down to see the complete results broken out by age, gender, income, industry, etc. 70% of these blog readers fall into a coveted demographic known as "influentials." Yet... 79% do NOT have their own blog. Another notable tidbit: only 12% of the blog readers who responded actually use RSS newsreaders. Thanks to Rok Hrastnik of MarketingStudies.net for this nugget. On a related note, see my entry in BlogWrite: Will RSS simplify your life? Short answer, no. At least…

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