Excerpts From Debbie’s Blog

Only 7% are reading blogs

Posted in the Category of ROI

blog_graph_emarketer.gifA small minority of Americans - 7 percent - according to a March 2005 study by CNN, USA Today and Gallup (as reported in eMarketer) So the wave is still cresting. Most of the attention thus far is on political blogs. Blogging as a business communications tool is still in its infancy. Good to get a reality check now and again. (Note: open access to the eMarketer article until March 31, 2005.)Tx to Sandy Gibson for the pointer. Related Resource An article from Wharton Business School's Knowledge Center on Weblogs are here to stay, but where are they headed? Thanks to Linda Abraham for the pointer.

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Blink… and you’ll see white male bloggers

Posted in the Category of CEO Bloggers and Stuff

I'm embarrassed about my earlier rant. It got a little garbled at the end. But I need just a wee bit more airtime on the WMB (white male blogger) thing. It's this simple: the problem is NOT a dearth of smart women bloggers... or talented minority bloggers. There are plenty of them. (See Halley's TEN NEW VOICES report card.)

The problem (if you agree there is one) is that the MSM (mainstream media) primarily points to A-list white male bloggers when they're talking about the blogosphere. Why? It's an unconscious bias. It's what MSM reporters (who tend to be white males) "see" when they scan the blogosphere.

Malcolm Gladwell devotes a whole section of Blink,…

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Tagging and BlogMaps

Posted in the Category of In the News

I think of my role as "geek translator." But sometimes (often in fact) I can't help saying "oh cool." I promise to say more about tagging soon. It applies to both keywords and photos and is a way for Web users to "tag" categories of content so it is searchable by other users.  In the meantime, here is something cool... and possibly pointless. (Or am I missing something?) It's a BlogMap of this blog. Thanks to Robert Scoble for the pointer.

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Stephan Spencer’s must-read article on podcasting

Posted in the Category of Podcasting

If you're still scratching your head over podcasting, the newest phenomenon to sweep the Web, read Stephan Spencer's "Move Over Blogs: Here Come Podcasts." This is the clearest explanation I've seen yet on what podcasting is and how it relates to RSS and blogs. Spencer lists some good podcasting ideas that could be used on a variety of Web sites, no matter what your product or service, or whether your organization is for-profit or non-profit. - Provide a thought-provoking tip of the day; just a short sound bite that your "listener subscribers" can download to an iPod, for example, and listen to on the run. (I love this idea. Better than a daily ezine or email, don't you…

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