It’s niche marketing, stupid

Great post by Paul Chaney in response to THE BusinessWeek blog article (as it's being referred to). Mass marketing is out; niche marketing (or one-to-one)...read more

Snowblogging: the perfect metaphor

Saw this term on Business Blog Summit. It's the perfect way to explain why blogs are so powerful as a means of communicating ideas. And...read more

Delirious with del.icio.us

Never should have gotten started with this today... it's totally addictive. Click on this link http://del.icio.us/wordbiz and you'll see the beginnings of my social bookmarking...read more

Moderating IABC blog panel on June 27, 2005

Cool news. I've been asked to moderate a panel on corporate blogging for IABC's annual conference in Washington D.C. on June 27, 2005. I've invited...read more

Moderating IABC blog panel on June 27, 2005

Cool news. I've been asked to moderate a panel on corporate blogging for IABC's annual conference in Washington D.C. on June 27, 2005. I've invited...read more

Go to the Blog

New Kindle Edition

The 2010 Updated Edition of The Corporate Blogging Book is hot off the e-press. Download to your Kindle, iPhone or Blackberry. Note: no Kindle required.