Run don’t walk to Nick Usborne’s Excess Voice site to grab your free copy of his new e-book, Writing for the Web: 7 Challenges Every Writer and Copywriter Faces.
It’s 35 pages and nicely illustrated with screenshots. And of course written in Nick’s inimitable style. I like Challenge #2 — How to write for a site’s three audiences: the company behind the site, visitors to the site… and search engines. A great read and a keeper.
This is a must-read on Digital Grit’s blog. Click here to learn how Keywords, Content, Code, Links and Technology are the 5 forces of SEO. (A play on Michael Porter’s 5 Forces Model which is a staple in business school curriculum (curriculae??).
Bryan Eisenberg, a ClickZ colleague, has just published a compendium of his best columns in a new book: Call To Action: Secret Formulas To Improve Online Results. It’s terrific and I highly recommend it. Lots of articles on persuasion architecture (one of his favorite topics), as well as online copywriting, measuring success, etc. The book has been edited and organized into sections. A great resource. Sample chapter here (scroll down).
For a blast from the past, here are the almost 50 columns I wrote for ClickZ about B2B email marketing and e-newsletter marketing.
Been collecting these for a week or so.
Ran across this nifty page on Robert’s Echo blog. Includes everything from the "origin" of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of internal and external corporate blogs and more.
Another page with all things blog (including links to RSS tutorials and basic blog definitions) penned by the Singapore-based Rambling Librarian.
Comprehensive list from Dave Taylor’s Intuitive Life blog with links to other articles.
- 101 writing tips from Kari Chisholm on writing a thought leadership blog. (He writes a grassroots advocacy blog.)
Remarkable stat courtesy of an HP Small Business Survey released last week. Thanks to CorporateBloggingBlog and Anita Campbell’s Small Business Trends blog for the link. Anita makes a key observation: while 10% of small biz owners may be including blogs in their marketing plans, half of all small businesses do not even have a Web site! The takeaway: think of a blog as a kind of Web site. If you need to make a choice? It’s a no-brainer. Launch a blog in minutes with a service like TypePad. You’ll instantly have a more powerful presence online than if you build a static site from the ground up.
I’m delighted to report that Gary Grates, VP Corporate Communications, North America for General Motors has accepted my invite to be the third panelist on IABC’s corporate blogging panel on June 27, 2005. (Here is the description of the session, part of IABC’s international annual conference in Washington DC.) Gary, who is known as a "thought leader" on change management and effective employee-management relations, is a regular contributor to GM’s Fastlane blog. The other two panelists are Paul Rosenfeld, GM of Intuit’s QuickBooks Online Edition and Kevin Holland, VP Communications of the Air Conditioning Contractors of America and the force behind ACCABuzz.
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