Ignore the blogosphere at peril to your brand
First it was Kryptonite's U-shaped bike locks (you can pick them with a bic pen). Now it's Kensington's laptop locking gizmo (you just need scissors,...read more
From Debbie's Blog
How to get Nick Usborne’s new e-book on Writing for the Web
Run don't walk to Nick Usborne's Excess Voice site to grab your free copy of his new e-book, Writing for the Web: 7 Challenges Every...read more
IBM’s Employee Blogging Guidelines
Spelled out here in an article by Neville Hobson in today's Web Pro News. Which points to IBMer James Snell's blog where he has posted...read more
RSS 101: “Really Simple” 5-step Guide to Get Started
For those who have yet to hop on to the RSS (Really Simple Syndication) bandwagon, the effort can seem more like a confusing leap than...read more
Why corporate blogging works, according to Hugh Macleod’s Gaping Void
Hugh nails it... and with a cool cartoon to boot. (© Hugh Macleod). He divides your marketing into two parts, using an inner and outer...read more
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