Why more CEOs aren’t blogging (yet), according to USA Today
Posted in the Category of CEO Bloggers and New New Things and Writing Tips
Front-page article in today's USA Today (I'm quoted!) says CEOs refuse to get tangled up in messy blogs. Steve Rubel makes two points about the story: 1. It can be more effective to have a lower-level employee blog "from the gut" of a company and 2. Only a few CEO bloggers are "naturals." For example, Mark Cuban, Bob Liodice, Alan Meckler and Bob Lutz. I left Steve the following comment:
Great point that some CEOs are "naturals" who can "blog from the gut." Makes me wonder if they're also exceptionally good communicators offline. I.e. genuine, straight, no bullshit. And if "good blogging" can be taught to senior execs for whom it doesn't come naturally.…