Ignore the blogosphere at peril to your brand
Posted in the Category of Case Studies and In the News
First it was Kryptonite's U-shaped bike locks (you can pick them with a bic pen). Now it's Kensington's laptop locking gizmo (you just need scissors, duct tape and a toilet paper). The buzz is all over the blogosphere (thanks to Six Apart's EVP Loic Le Meur for the tip) and yet... Kensington is saying nothing. At least not on their site (as of this writing).
Kensington makes stuff for computers so there's an obvious online connection with customers. Even if the company doesn't have a blog, there should be something on their home page…
Run don't walk to Nick Usborne's Excess Voice site to