I've been obsessing over the provisonal title for this book. Topic: corporate blogging. Audience: savvy but non-techie managers of big companies corporate managers, senior executives and solopreneurs who want to know what blogging is and how they can use it.
Why am I obsessing? As a way to procrastinate, of course. But also... I've been walking through a lot of airports lately and studying the wall of business books. Visually, your cover has
I've been obsessing over the provisonal title for this book. Topic: corporate blogging. Audience: savvy but non-techie managers of big companies corporate managers, senior executives and solopreneurs who want to know what blogging is and how they can use it.
Why am I obsessing? As a way to procrastinate, of course. But also... I've been walking through a lot of airports lately and studying the wall of business books. Visually, your cover has gotta have a one-word or two-word title. Though long sub-titles after a colon are OK. So... Blink. Freakonomics. Winning. God (is my) CEO. (Good to) GREAT.
And my, er, brilliant choice, B L O G (colon). Sub-title: How Smart Companies Are Talking To Their Customers and Employees.
Then of course, you need a corresponding URL for your book. That's why I've registered www.BlogSmartCompanies.com. Seth Godin ignores the short title thing,…
This is my favorite New Yorker cartoon ever. Thanks to Steve Rubel for the link and for the entertaining riff about the fact that he's now something of a blogging celebrity... but still unrecognizable to the man on the street. 
