This is what you get on a blog that you won't get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems:

One of the big upsides of my job is hobnobbing. I clearly didn't check with our corporate communications team before saying that, but let's be honest - it's cool to sit with a head of state, or a head of a corporation, or a CIO with an IT department bigger than Sun's entire employee base.

Here's my write up of the presentation at yesterday's IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless.

Had a blast this week moderating IABC's blog panel here in D.C.

It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in charge of the Air Conditioning Contractors of America's ACCABuzz blog).

Paul flew in from Calif. for less than 24 hours (as did Bill) in…

Had a blast yesterday moderating IABC's blog panel here in D.C.

It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in charge of the Air Conditioning Contractors of America's ACCABuzz blog).

Paul flew in from Calif. for less than 24 hours (as did Bill) in order…