Here's my write up of the presentation at this week's IABC conference on how McDonald's communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005 IABC conference was terrific and I met lots of great folks. The International Association of Business Communicators has a deservedly great reputation. Interestingly, many of the members focus on internal employee communications... which is relevant to internal corporate blogs. I've just joined the D.C. chapter and am looking forward to getting more involved.