Debbie's Insights on Social Media

Had a blast this week moderating IABC's blog panel here in D.C.

It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in

Had a blast this week moderating IABC's blog panel here in D.C.

It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in charge of the Air Conditioning Contractors of America's ACCABuzz blog).

Paul flew in from Calif. for less than 24 hours (as did Bill) in order to participate. A huge thanks from me and from a filled-to-capacity and attentive audience. I'm sorry we couldn't get to every one of your questions.

After offering a brief overview of corporate blogging, I posed some (vaguely) provocative questions and then let the three panelists do most…

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Had a blast yesterday moderating IABC's blog panel here in D.C.

It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in

Had a blast yesterday moderating IABC's blog panel here in D.C.

It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in charge of the Air Conditioning Contractors of America's ACCABuzz blog).

Paul flew in from Calif. for less than 24 hours (as did Bill) in order to participate. A huge thanks from me and from a filled-to-capacity and attentive audience. I'm sorry we couldn't get to every one of your questions.

After offering a brief overview of corporate blogging, I posed some (vaguely) provocative questions and then let the three panelists do most of…

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P.S. Bob Parsons and Go Daddy are no strangers to a bit of controversy. Bob was criticized for spending a reported $2.4M on a TV Super Bowl ad to gain exposure for his fledgling domain name company. His reponse to that here.

And I've been thinking... maybe I shouldn't jump on Bob so fast about his Gitmo blog essay. If he's willing to be that transparent about his politics and - this is the caveat - willing to acknowledge that his conservative

P.S. Bob Parsons and Go Daddy are no strangers to a bit of controversy. Bob was criticized for spending a reported $2.4M on a TV Super Bowl ad to gain exposure for his fledgling domain name company. His reponse to that here.

And I've been thinking... maybe I shouldn't jump on Bob so fast about his Gitmo blog essay. If he's willing to be that transparent about his politics and - this is the caveat - willing to acknowledge that his conservative political leanings do color our perception of his company( for better or for worse), then so be it.

Blog away... this is how the snowball effect (aka snowblogging) occurs. Say something controversial. Prompt lots of response. Get lots of links. And the snowball of conversation about Go Daddy just gets bigger. Which is the whole point of effective blogging, isn't it?

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Did Go Daddy CEO Bob Parsons miss the memo on corporate blogging guidelines when they sent it around the office? #1 Rule: be smart. Come to think of it, this particular faux pas is not spelled out in any guidelines I've read.

Here's what you should NOT do on a CEO blog: wax eloquent about sensitive political issues. Just... don't go there. In a recent lengthy post, Go Daddy CEO Bob Parsons segued from re-living the horror of 9-11 to endorsing

Did Go Daddy CEO Bob Parsons miss the memo on corporate blogging guidelines when they sent it around the office? #1 Rule: be smart. Come to think of it, this particular faux pas is not spelled out in any guidelines I've read.

Here's what you should NOT do on a CEO blog: wax eloquent about sensitive political issues. Just... don't go there. In a recent lengthy post, Go Daddy CEO Bob Parsons segued from re-living the horror of 9-11 to endorsing abusive interrogation techniques at Guantanamo Bay. Oops... He got hammered by comments from readers. Amended his post. Retracted. Got slammed as a right-wing nut. He responded, etc. Parsons wrote:

"I also have been accused of mixing business with politics because I put a link to my blog on the Go Daddy home page. I will say that the opinions here are mine…

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Here's a point counterpoint by Christopher Knight of Ezine-Tips and contributing writer Suzanne Falter-Barns. Chris says blogs won't replace e-newsletters. Suzanne offers 7 reasons why they will. The real answer? Yes and no. No, in the short term blogs won't replace e-newsletters (aka ezines). You gotta get people to your blog to read it. And if they're not using RSS (see my tutorial), sending them an email reminder is the obvious way to get

Here's a point counterpoint by Christopher Knight of Ezine-Tips and contributing writer Suzanne Falter-Barns. Chris says blogs won't replace e-newsletters. Suzanne offers 7 reasons why they will. The real answer? Yes and no. No, in the short term blogs won't replace e-newsletters (aka ezines). You gotta get people to your blog to read it. And if they're not using RSS (see my tutorial), sending them an email reminder is the obvious way to get their attention. But yes, it's much easier to publish a blog than produce and deliver an HTML newsletter.

Useful Link

Dirty secret of publishing a blog vs. an HTML newsletter

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idog.jpg This is my favorite New Yorker cartoon ever. Thanks to Steve Rubel for the link and for the entertaining riff about the fact that he's now something of a blogging celebrity... but still unrecognizable to the man on the street.



idog.jpg This is my favorite New Yorker cartoon ever. Thanks to Steve Rubel for the link and for the entertaining riff about the fact that he's now something of a blogging celebrity... but still unrecognizable to the man on the street.



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