Excerpts From Debbie’s Blog

More on corporate blogging guidelines by David Pollard. He points out that there are 3 kinds of "corporate" blogs:

  • personal, employee blogs
  • official corporate blogs
  • internal blogs on a corporate intranet

And a 4th category: reading (and commenting on) other blogs as part of business research. I like the way he calls his advice for corporate blogging policies "cautious and perhaps controversial."

More on corporate blogging guidelines by David Pollard. He points out that there are 3 kinds of "corporate" blogs:

  • personal, employee blogs
  • official corporate blogs
  • internal blogs on a corporate intranet

And a 4th category: reading (and commenting on) other blogs as part of business research. I like the way he calls his advice for corporate blogging policies "cautious and perhaps controversial." Notable points:

  • Develop a knowledge-sharing policy that covers all communications, not just blogs In other words, be aware that the line between personal and business communication is blurring. He writes: "Casual extra-corporate communications may inadvertently divulge confidential information, contravene the law, or embarrass the company." So draw the line clearly on what is - or is not - appropriate, no matter what channel it's being communicated through.
  • Respect employees' rights  At the same time, he writes: "Any behaviour that is inappropriate for an employee to do in any other circumstance…

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You gotta have a book blog to create buzz around your book. I knew that when I set up this blog. But it's confirmed in yesterday's New York Times in an article, Dear Blog: Today I Worked on My Book. The article quotes three nonfiction authors on their blogs and their books-in-progress: John Battelle ("The Search"), Chris Anderson ("The Long Tail") and David Weinberger ("Everything is

You gotta have a book blog to create buzz around your book. I knew that when I set up this blog. But it's confirmed in yesterday's New York Times in an article, Dear Blog: Today I Worked on My Book. The article quotes three nonfiction authors on their blogs and their books-in-progress: John Battelle ("The Search"), Chris Anderson ("The Long Tail") and David Weinberger ("Everything is Miscellaneous").

The article wisely points out:  "Authors' blogs also change the solitary mission of writing into something more closely resembling open-source software."

My favorite quote: Battelle "calculated that last year he wrote 74,000 words for his book, and 125,000 words on his blog." As he puts it: "It is very satisfying to write something and get an immediate response to it." Yeah, I know what he means. I'm awfully simple minded that way. A blog is so, well, satisfying:…

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I'm more of a hare than a tortoise in my approach to writing. And frankly, that's not a good thing when you're working on a book. So I'm going to step back into a pre-editorial mode for a week or so to compile more notes, key points, resource links, quotes, print-outs, etc. for each chapter.

Several helpful readers suggested this below. And my agent and friend Elizabeth Wales reminded me

I'm more of a hare than a tortoise in my approach to writing. And frankly, that's not a good thing when you're working on a book. So I'm going to step back into a pre-editorial mode for a week or so to compile more notes, key points, resource links, quotes, print-outs, etc. for each chapter.

Several helpful readers suggested this below. And my agent and friend Elizabeth Wales reminded me today that stepping back into a non-editorial (read "non-judgmental") mode can be hugely productive.

It's called "assembling" a non-fiction book so that you have all your information - organized and retrievable - at your fingertips. Elizabeth suggested that I make a master list of what's in each file. Then as I start writing I can refer to the master list to find tidbits, ideas or quotes that might fit into whatever chapter I'm working on. Of…

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Sunday afternoons always seem to be a good time to surf around a bit. Even on a holiday weekend. I've just added four new CEO bloggers to the list at right: Michel Edouard Leclerc, CEO of the E. Leclerc grocery chain in France, has a spiffy looking blog; technology entrepreneur and New Zealander Rod Drury is CEO of AfterMail; and the flamboyant Takafumi Horie is CEO of Internet company Livedoor

Sunday afternoons always seem to be a good time to surf around a bit. Even on a holiday weekend. I've just added four new CEO bloggers to the list at right: Michel Edouard Leclerc, CEO of the E. Leclerc grocery chain in France, has a spiffy looking blog; technology entrepreneur and New Zealander Rod Drury is CEO of AfterMail; and the flamboyant Takafumi Horie is CEO of Internet company Livedoor (his blog is in Japanese). Thanks to New Zealand executive search consultant Steven Kempton for the tip about Takafumi's blog. Steven calls  him the "Richard Branson of Japanese business" and notes that there are a number of well-read CEO blogs in Japan. Finally, Loic Le Meur is not a CEO per se but he's head of Six Apart Europe. He blogs in both French and English.

If you know of other…

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A new survey says (according to a Yahoo! press release) that corporate blogging does in fact live up to "all the hype." Specifically, a thoughtful and authentic corporate blog can 1) establish a company as a, well, thought leader and 2) improve search engine rankings. You can  download the 68-page PDF from this page (scroll down and look for the download banner on the right-hand side). The

A new survey says (according to a Yahoo! press release) that corporate blogging does in fact live up to "all the hype." Specifically, a thoughtful and authentic corporate blog can 1) establish a company as a, well, thought leader and 2) improve search engine rankings. You can  download the 68-page PDF from this page (scroll down and look for the download banner on the right-hand side). The survey includes case studies of blogs run by IBM, Microsoft, Maytag and Macromedia. It was conducted by a Boston marketing agency, Backbone Media.

As with any "blogging survey," take the results with a grain of salt. For you stats hounds, it was based on a 32-question survey taken online by 97 people, 65 of whom identified themselves as corporate bloggers.  The Backbone authors note: "Anecdotally, we were surprised to discover that there are not as many corporate…

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