Sensible advice on corporate blogging policies
Posted in the Category of Stuff
More on corporate blogging guidelines by David Pollard. He points out that there are 3 kinds of "corporate" blogs:
- personal, employee blogs
- official corporate blogs
- internal blogs on a corporate intranet
And a 4th category: reading (and commenting on) other blogs as part of business research. I like the way he calls his advice for corporate blogging policies "cautious and perhaps controversial."
More on corporate blogging guidelines by David Pollard. He points out that there are 3 kinds of "corporate" blogs:
- personal, employee blogs
- official corporate blogs
- internal blogs on a corporate intranet
And a 4th category: reading (and commenting on) other blogs as part of business research. I like the way he calls his advice for corporate blogging policies "cautious and perhaps controversial." Notable points:
- Develop a knowledge-sharing policy that covers all communications, not just blogs In other words, be aware that the line between personal and business communication is blurring. He writes: "Casual extra-corporate communications may inadvertently divulge confidential information, contravene the law, or embarrass the company." So draw the line clearly on what is - or is not - appropriate, no matter what channel it's being communicated through.
- Respect employees' rights At the same time, he writes: "Any behaviour that is inappropriate for an employee to do in any other circumstance…