I'd love your thumbs up or down on the title and proposed sub-titles for the book I'm writing for Penguin Portfolio. We're trying to nail it. The current front-runner is The Corporate Blogging Book. It's so stupidly obvious we're thinking it just might work. Plus it will rank high in search engine results. Kind of like a blog that uses keywords effectively... Waddya think? Click here to vote on proposed titles.

Click over to debbie's blog to get the scoop on what I've been reading this summer. Oh, and while you're at it, I want your thumbs up or down on the title and proposed sub-titles for the book. We're trying to nail it. The current front-runner is The Corporate Blogging Book. It's so stupidly obvious we're thinking it just might work. Plus it will rank high in search engine results. Kind of like an effective blog... get it?? Waddya think? Click here to vote on proposed titles.

In response to a WordBiz survey, 65% cite "the time it would take to write" as their most important concern about starting and maintaining a corporate blog. 51% worry what to write about. 27% wonder who in their company should write the blog.

Despite these legitimate concerns, 80% of the over 700 respondents say blogs are NOT just a fad; 55% say blogs will become a "must-have" corporate marketing tool. The survey was conducted in July and August 2005 through my newsletter, WordBiz Report.  [Download PDF of survey results.]

Wow. I was fascinated by these results.* They tell me that respondents are admitting to a healthy mixture of excitement and skepticism when it comes to corporate…