I'm listening to a session on blog design at the Blog Business Summit in San Francisco and bringing this to you live... Here's a great tidbit from Boeing Web designer Chris Brownrigg on why Boeing's much talked about blog is called Randy's Journal: "Because they (management) were uncomfortable with the term blog." Chris wisely got around that decision by giving the blog the following page title:

I'm listening to a session on blog design at the Blog Business Summit in San Francisco and bringing this to you live... Here's a great tidbit from Boeing Web designer Chris Brownrigg on why Boeing's much talked about blog is called Randy's Journal: "Because they (management) were uncomfortable with the term blog." Chris wisely got around that decision by giving the blog the following page title: "Boeing Blog: Randy's Journal." Better for search results when you type in "Boeing blog." Take a look when you click through.

The (dreaded... or anticipated) blogging phone call

Chris was given 48 hours to design and launch the blog for Boeing VP Randy Baseler after getting "the blogging phone call." Audience members nodded at this. Seems both managers and techies are getting "the call" from top management to "get into this blog thing." Uninitiated into the ways of…

I'm heading to San Francisco early tomorrow to hang out and speak at the Blog Business Summit. I'm moderating a panel on corporate blogging featuring Michael Wiley, Director of New Media for GM and Paul Rosenfeld, General Manager of Intuit's QuickBooks Online (Friday Aug. 19: 3:15 - 4:15 PM). I'll also be doing a bunch of interviews for my blogging book, including one with Technorati's Dave

I'm heading to San Francisco early tomorrow to hang out and speak at the Blog Business Summit. I'm moderating a panel on corporate blogging featuring Michael Wiley, Director of New Media for GM and Paul Rosenfeld, General Manager of Intuit's QuickBooks Online (Friday Aug. 19: 3:15 - 4:15 PM). I'll also be doing a bunch of interviews for my blogging book, including one with Technorati's Dave Sifry. Dying to know what the scoop is on whether he's selling the company.

BTW, I am SO sorry I couldn't attend BlogHer held two weeks ago in Santa Clara. It sounds like it was phenomenal. I couldn't swing two trips to the West Coast so close together. Here's a great write up by Forrester's Charlene Li (whom I'm…

Yes up... not down. Several Intel employees are posting their suggestions here and here for what the company's blogging guidelines should be:

1. Follow the existing corporate public communication rules on privacy, confidentiality, etc.
2. Respect other people
3. Be passionate and interesting - write on what you're excited about...

As you may recall, Intel CEO Paul Otellini has an internal blog whose

Yes up... not down. Several Intel employees are posting their suggestions here and here for what the company's blogging guidelines should be:

1. Follow the existing corporate public communication rules on privacy, confidentiality, etc.
2. Respect other people
3. Be passionate and interesting - write on what you're excited about...

As you may recall, Intel CEO Paul Otellini has an internal blog whose contents were leaked to the San Jose Mercury News in February 2005. Intel's leaked blog (16-page PDF)

Note how careful the employees are to say that these are suggestions only. Jack (last name?) adds:

[Update: I was reminded that I'm required to add this: The content of this message is my personal opinion only and although I am an employee of Intel, the statements I make here in no way represent Intel’s position on the issue, nor am I authorized to speak on behalf of Intel…