This just in from today's Anchorage Daily News. VP Randy Baseler's blog is helping the airplane manufacturer win sales of jumbo passenger jets from Airbus. According to Jim Condelles, the staffer who helps Boeing's VP Marketing with his blog:

"If you're a customer deciding between an Airbus product and a Boeing product," Condelles said, the blog is a place to come and review Baseler's arguments. "Maybe it tips you a little in your

This just in from today's Anchorage Daily News. VP Randy Baseler's blog is helping the airplane manufacturer win sales of jumbo passenger jets from Airbus. According to Jim Condelles, the staffer who helps Boeing's VP Marketing with his blog:

"If you're a customer deciding between an Airbus product and a Boeing product," Condelles said, the blog is a place to come and review Baseler's arguments. "Maybe it tips you a little in your decision making."

It would be cool if this were really true. Hard to prove I should think. But maybe it doesn't matter. I've been thinking a lot about this for the book. Not sure it's crucial that execu-blogs impact the bottom line.

Waddya think? Leave a comment below. I'd love to hear from you.

Oh, if only it were this easy to write a book.

I just "exported" the contents of my BlogWrite For CEOs blog into a text file; then turned it into a Word doc.

404 pages. 82,097 words.

That covers the almost one year I've been blogging at BlogWrite (November 2004 to date). I've also got a blog at www.DebbieWeil.com that I began in June 2003.

Now if I could just press "publish" and send it on up to Adrian Zackheim, Will Weisser, Adrienne

Oh, if only it were this easy to write a book.

I just "exported" the contents of my BlogWrite For CEOs blog into a text file; then turned it into a Word doc.

404 pages. 82,097 words.

That covers the almost one year I've been blogging at BlogWrite (November 2004 to date). I've also got a blog at www.DebbieWeil.com that I began in June 2003.

Now if I could just press "publish" and send it on up to Adrian Zackheim, Will Weisser, Adrienne Schultz and the rest of the team at Penguin Porfolio. Though they've asked me for approximately 200 pages and 50,000 words. Well, we'll just do a quick edit and cut it down. No sweat. (I'm kidding if that isn't obvious.)

So blooking sounds cool. (Definition here and here.) I'm interpreting the term loosely, of course. But it's just not…

Oh, if only it were this easy to write a book.

I just "exported" the contents of this blog into a text file; then turned it into a Word doc.

404 pages. 82,097 words.

That covers the almost one year I've been blogging at BlogWrite (November 2004 to date). I've also got a blog at www.DebbieWeil.com that I began in June 2003.

Now if I could just press "publish" and send it on up to Adrian Zackheim and Adrienne Schultz and the rest of the

Oh, if only it were this easy to write a book.

I just "exported" the contents of this blog into a text file; then turned it into a Word doc.

404 pages. 82,097 words.

That covers the almost one year I've been blogging at BlogWrite (November 2004 to date). I've also got a blog at www.DebbieWeil.com that I began in June 2003.

Now if I could just press "publish" and send it on up to Adrian Zackheim and Adrienne Schultz and the rest of the team at Penguin Porfolio. Though they've asked me for approximately 200 pages and 50,000 words. Well, we'll just do a quick edit and cut it down. No sweat.

So blooking sounds cool. (Definition here and here.) I'm interpreting the term loosely, of course. But it's just not the same as writing a real book. And really, would…

SixApart is one of the companies largely responsible for the migration of blogging from personal musings to the small business and corporate world. Their hosted TypePad service has been wildly popular amongst professionals. IBM legend Irving Wladawsky-Berger uses TypePad (instead of IBM's blogging platform); Seth Godin uses it. Michael Hyatt, CEO of Thomas Nelson Publishing, uses it. Intuit's QuickBooks uses it here and here. The Air

SixApart is one of the companies largely responsible for the migration of blogging from personal musings to the small business and corporate world. Their hosted TypePad service has been wildly popular amongst professionals. IBM legend Irving Wladawsky-Berger uses TypePad (instead of IBM's blogging platform); Seth Godin uses it. Michael Hyatt, CEO of Thomas Nelson Publishing, uses it. Intuit's QuickBooks uses it here and here. The Air Conditioning Contractors of America uses it. And lots more.

So when the TypePad service goes down, as it did earlier this week, it's a pretty big deal. Lots of business blogs disappeared for hours. And if you're the publisher of one of them, as I am, it strikes fear in your heart. Has the damn thing been swallowed up? All those thousands of words gone forever?

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