Provocative.
A group of students in "Advanced Organizational Communication" at Northeastern University are penning a blog along with their professor and they've come up with a new way of describing a corporate blog:
"Synthetic transparency involves using blogs to give the impression of openness, honesty, and transparency but without really doing so.
This notion is based on Norman Fairclough's* idea of "synthetic personalization"** which he defines as:
... a compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual. Examples would be air travel (have a nice day!), restaurants (Welcome to Wimpy!) and the simulated conversation (for example, chat shows) and bonhomie which litter the media..."
Waddya think?
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So waddya think? I kind of like it. There's been some discussion about whether "Hello" is the right word for the thought bubble. I think it's open-ended and neutral enough that it's fine. Kudos to Penguin Portfolio's designer!
Click image to see it full-size.
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While I'm holed up writing The Corporate Blogging Book, this blog debbieweil.com is being re-designed as the meta site - or portal - for all my sites (WordBiz.com, WordBizStore.com, EnewsletterStarterKit.com, BloggingStarterKit.com, etc.) and blogs (debbieweil.com and BlogWriteForCEOs.com).
Look for a Feb. 2006 re-launch with a brand new look. And yes, we're building the whole thing on blogging software.
I can't wait... Stay tuned.
In the meantime, here's a sneak peek at the cover for my book. So waddya think?
