Not surprisingly, WOMMA (Word of Mouth Marketing Association) has mastered the new marketing mix when it comes to promoting their next conference: a site, a blog, RSS feeds, podcasts, email updates and a companion e-newsletter all rolled up into one at www.womma.org/wombat/. Looks like the only thing missing is a wiki [added: and more women speakers!]

Word of Mouth Basic Training is Jan. 19 - 20, 2006 in Orlando, FL. Sounds fun and they've got

Not surprisingly, WOMMA (Word of Mouth Marketing Association) has mastered the new marketing mix when it comes to promoting their next conference: a site, a blog, RSS feeds, podcasts, email updates and a companion e-newsletter all rolled up into one at www.womma.org/wombat/. Looks like the only thing missing is a wiki [added: and more women speakers!]

Word of Mouth Basic Training is Jan. 19 - 20, 2006 in Orlando, FL. Sounds fun and they've got some great speakers lined up.

Does Your Company Belong in the Blogosphere? is the title of a solid article that was posted this week to Harvard Business School's Working Knowledge site. References all the usual suspects from GM's Bob Lutz, to Boeing, Sun Microsystems, Jonathan Schwartz's blog and Stonyfield Farms. It's re-printed from the paid subscription Harvard Management Communication Letter.

Backstory: I gave author and business writer Katherine Heires a quick jaunt

Does Your Company Belong in the Blogosphere? is the title of a solid article that was posted this week to Harvard Business School's Working Knowledge site. References all the usual suspects from GM's Bob Lutz, to Boeing, Sun Microsystems, Jonathan Schwartz's blog and Stonyfield Farms. It's re-printed from the paid subscription Harvard Management Communication Letter.

Backstory: I gave author and business writer Katherine Heires a quick jaunt through the corporate blogosphere when she called me. And was lucky enough to get a couple of nice quotes. Scroll down to see the pull-out quote the HBS editors chose: "Don't let the PR department write your blog - Debbie Weil."

That's not always true, BTW. Stonyfield Farms' [weird slip of the keyboard on my part!] Kryptonite's director of PR,…

Have no idea what this means (or if it's legit). BlogWriteForCEOs.com, with a score of 8.2 (out of 10) ranks higher than Richard Edelman's blog which gets a 7.7. (Edelman's blog is one of my favorite CEO blogs.)

See rankings of popular PR blogs here. Done with Silktide's free Sitescore. I've never come close to cracking Feedster's Top 500 (as far as I know) so this is kinda neat.

p.s. I never thought of BlogWriteForCEOs as a PR blog -

Have no idea what this means (or if it's legit). BlogWriteForCEOs.com, with a score of 8.2 (out of 10) ranks higher than Richard Edelman's blog which gets a 7.7. (Edelman's blog is one of my favorite CEO blogs.)

See rankings of popular PR blogs here. Done with Silktide's free Sitescore. I've never come close to cracking Feedster's Top 500 (as far as I know) so this is kinda neat.

p.s. I never thought of BlogWriteForCEOs as a PR blog - ?

p.p.s Naked Conversations, NevOn, and NewPRWiki also get scores of 8.2.

[via UK PR Guru Stuart Bruce]

More on this intriguing topic: should GM's Fastlane blog, osensibly focused on products (i.e. cars), be talking about or making direct reference to the recent news that the #3 company on the Fortune 500 is planning another round of massive layoffs, etc.

From Shel Holtz: GM isn't censoring Fastlane

From Stephen Davies: Should the GM blog address layoffs?

From Dave Taylor: Further discussion about the GM Fastlane blog

Call me a corporate

More on this intriguing topic: should GM's Fastlane blog, osensibly focused on products (i.e. cars), be talking about or making direct reference to the recent news that the #3 company on the Fortune 500 is planning another round of massive layoffs, etc.

From Shel Holtz: GM isn't censoring Fastlane

From Stephen Davies: Should the GM blog address layoffs?

From Dave Taylor: Further discussion about the GM Fastlane blog

Call me a corporate stoodge... but I still agree with my earlier position that the Fastlane bloggers don't need to say much about GM's financial woes, at least not directly.

However, as I said in March 2005 about Corporate tell-it-not blogs, the GM bloggers do need to acknowledge the elephant in the room. (A number of executives contribute to the blog in addition to Bob Lutz.)

And I do wish Fastlane would…

Ohhh... Dave Taylor and I are having fun over on BusinessBlogConsulting.com, the group blog we both contribute to. Check it out. Read the comments below Dave's post ("GM FastLane Blog begins to reflect the troubles of the corporation?") for our back and forth volley on how GM's Fastlane blog should be handling the giant automaker's giant financial woes. I say, give them more time to sort out how to allude to this elephant. As I wrote:

"Blogging

Ohhh... Dave Taylor and I are having fun over on BusinessBlogConsulting.com, the group blog we both contribute to. Check it out. Read the comments below Dave's post ("GM FastLane Blog begins to reflect the troubles of the corporation?") for our back and forth volley on how GM's Fastlane blog should be handling the giant automaker's giant financial woes. I say, give them more time to sort out how to allude to this elephant. As I wrote:

"Blogging is an imperfect, messy tool strategy. And it's going to be adapted and will evolve as more and more companies use it as a marketing strategy. It's premature to say that corporate blogging has to be done a certain way or else the blog is a failure."

Dave says, nope. They've blown it already by continuing with cheery blog entries. He calls special attention to this post by GM VP…

What can I say? Steve Rubel of Micro Persuasion fame is just too clever. No time to wax eloquent. Buried in the book.

Here are Steve Rubel's 10 Blogging Hacks. Learn about Writely (document writing and sharing via the Web), automatic posting of your daily del.icio.us links, Bookmarklets, blogging from your cell phone, Iconizing your blog, using Plazes to tell everyone where you are geographically, auto-inserting Technorati tags, using

What can I say? Steve Rubel of Micro Persuasion fame is just too clever. No time to wax eloquent. Buried in the book.

Here are Steve Rubel's 10 Blogging Hacks. Learn about Writely (document writing and sharing via the Web), automatic posting of your daily del.icio.us links, Bookmarklets, blogging from your cell phone, Iconizing your blog, using Plazes to tell everyone where you are geographically, auto-inserting Technorati tags, using Cafepress to make money selling blog schwag and more... Does this guy ever ever sleep?!

Useful Links

More hacks (i.e. clever ways to use tech tools) from Steve Rubel:

Ten RSS Hacks

Ten Technorati Hacks

Ten Wikipedia Hacks

New! Five Blog Reading Hacks