Excerpts From Debbie’s Blog

Damn. I had the inside scoop two months ago about what REALLY happened last year when bike lockmaker Kryptonite had its fabled run-in with the blogosphere. I decided not to publish my "tell-all" interview with Kryptonite's PR manager, Donna Tocci, and instead save it for my book. Ouch. Bad timing.

Fellow blogging expert Dave Taylor interviewed Donna about a week ago and published the Q & A to his blog. Thus, er, "scooping" me. [Update: see comments below. Neither Dave nor I were the "first" to  debunk the blogosphere legend that Kryptonite was "clueless." I was being a bit tongue in cheek by using the term "scooped." Heck it's a blog. I gotta have some fun,…

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Here’s the list from The New York Times. Includes Freakonomics, Harry Potter, Blink, The World Is Flat, etc. Would be fun to make next year’s list. I’m hoping the timing won’t be off. Will “corporate blogging” have peaked by mid-2006?

Umm, no, I don’t think so. Actually that’s part of my thesis. Most people are just getting into what blogs and blogging and the blogosphere will mean for business. Yeah, I know for those of us inside the blogosphere this topic is old news. It’s loud and echo-y inside here. Everyone knows about it. It’s all been…

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Read and/or listen to Niall Kennedy's exclusive interview with SixApart's Anil Dash about TypePad's recent outage and what it means to the future of business blog hosting - and to SixApart. (I'll listen when I get a chance. Still writing... ) Niall works for Technorati, BTW, which is down the street from 6A in San Francisco.

Also, read Steve Rubel's provocative "this too shall pass" post about this latest TypePad episode, yet another in a string of frustrating experiences with the service over the past few months. Steve says The Day is Darkest Before Dawn and uses eBay's early scaling problems as a parallel.

For the record, I tend to agree. Like Steve,…

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No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: "I'd Love This Product Even If I Weren't a Stealth Marketer."

And as a counterpoint, WOMMA's (Word of Mouth Marketing Association) new white paper, "Word of Mouth 101," which you can download here. I really like WOMMA's founders, Andy Sernovitz and Pete Blackshaw of Intelliseek. So I figure there must be an ethical way to do WOMM. I need to learn more about it.

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Read the Q.  & A. with Seth in E-consultancy.com's December 2005 briefing. As always, he boils it down. Real simple. Incisive. (Scroll to the bottom of the interview for a good explanation of Squidoo, Seth's new venture.) I like this sound bite:

Q. (Chris Lake) Should every business use the internet to communicate? What are the basics of an internet communications strategy?

A. (Seth Godin) You should only use the internet if you want your communications to be FAST and you want to reach LARGE NUMBERS with no intermediaries. If you can't handle that, though, you shouldn't try.

And this one (valid question, BTW, as Seth made his name as the king of permission marketing):

Q. You've written…

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It really just boils down to that. Even non-geeks will begin to understand, I think. For example, digital cameras - almost ubiquitous now - mean uploading to your computer, then uploading to Flickr or your blog, etc. That's what "creating Web content" means, if you've been puzzling over the phrase. It all just flows together. As Doc Searls put it in his opening remarks yesterday at the Syndicate conference in San Francisco:

"The biggest fact about the live Web: individuals are in charge. The group we used to call consumers are now producers. The demand side is supplying itself. Dealing with that fact, and taking advantage of it, is the biggest challenge and opportunity for everybody who…

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