* * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but it's as powerful and effective as ever. That's the good news. The bad news is that there are dozens of variables to consider now that email is a mature marketing technique. So where do you start? With
MarketingSherpa's 2006 Email Marketing Guide, of course. This is a chart and stat-filled reference from which you can glean dozens of insights. More importantly, you can create an immediate To Do list to improve your results.
Why only four stars? It's almost too much to…