Responding to red-marked copyedits… part of the old-fashioned publishing process

I've gotten the copy-edited [does copy-edited have a hyphen?? that's the kind of thing the copyeditor knows... and I don't] manuscript back from Portfolio and...read more

5 keys to effective email marketing in 2006

* * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but...read more

So what will it take for the Fortune 500 to adopt blogging?

David Kline, co-author of one of the handful of books published thus far on blogging (Blog! How the Newest Media Revolution Is Changing Politics, Business...read more

Download MarketingSherpa’s Marketing Wisdom for 2006

Just out today is MarketingSherpa's 2006 Marketing Wisdom report. It's a great example of using your customers to create content for you. The Sherpa folks...read more

If podcasting is 2005 word of the year, why isn’t it as easy as blogging?

In case you missed it, "podcast" was declared 2005 word of the year by the New Oxford American Dictionary. The concept is simple and yet...read more

Go to the Blog

New Kindle Edition

The 2010 Updated Edition of The Corporate Blogging Book is hot off the e-press. Download to your Kindle, iPhone or Blackberry. Note: no Kindle required.