Getting kids, er, customers, to blog for you
Posted in the Category of Fortune 500 Blogs and In the News and Stuff
This is the newest wrinkle in corporate blogging. It's brilliant and it's a simple concept. Coke has found six smart university students (from China, the U.S., Austria, Germany, Canada and Italy) to blog the Torino Winter Olympic Games for them. Torino Conversations features the photos - and corresponding country flags - of the students along with snippets of their most recent entries. Click the one for Du Wei from China and you'll see her
This is the newest wrinkle in corporate blogging. It's brilliant and it's a simple concept. Coke has found six smart university students (from China, the U.S., Austria, Germany, Canada and Italy) to blog the Torino Winter Olympic Games for them. Torino Conversations features the photos - and corresponding country flags - of the students along with snippets of their most recent entries. Click the one for Du Wei from China and you'll see her latest entry. It includes a link to a podcast. She writes:
"Finally, we are getting started. Katie and I spent 2 hours walking around within the sponsor village and into the streets of Torino, grasping people to talk to and pose for photos. It was also good to have opportunity to…
