Forrester analyst Charlene Li writes today that "it's not about the math" and says she wishes she hadn't tossed out $1 million in new business as a quantifiable metric for the effectiveness of her blog. For the record, I am the guilty party who picked up on her $1M ROI comment at the New Communications Forum in March '06.

I consider Charlene a friend as well as business colleague and I certainly didn't mean to make things difficult for her. Now that I think about it, I can imagine her fellow analysts giving her a hard time about her ROI calculation. ("Hey Charlene, you sure it was only $1M?!)

Nonetheless I'm intrigued by her blog post today.…

It's hard to keep up with the folks at WOMMA (Word-of-Mouth Marketing Association). A blizzard of announcements, blog posts and e-newsletters is coming out of their Chicago headquarters in preparation for WOMBAT-2 (Word of Mouth Basic Training) to be held in San Francisco June 20 - 21.

I'm excited to be one of their speakers (I'm moderating a panel on, you guessed it, Great Corporate Blogs). And if you have any interest in the umbrella marketing strategy of WOM (word-of-mouth, viral, buzz and blog marketing) you gotta be there too! (Use this secret discount code to save $100 - "debbiesentme"…